TruCurl® Curl Perfecting Shampoo
Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks.
Verbena, Basil & Tonka Essence
• Delivers 96% color retention after 10 washes* • Extra gentle cleansing without stripping color or disturbing the cuticle
• Delivers weightless, concentrated hydration deep within without weighing curls down
• Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine
• Provides unsurpassed color and heat protection
• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
• Natural sugar cane holds essential curl structure without stripping
• Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine
• Nutrient-rich seaweed for natural conditioning and fortifying
• Advanced ColorLast System™ featuring:
• Chromaveil® and Heliogenol® for full spectrum color protection
• FlexShield Technology for heat protection up to 450°
• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair
• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect
How to Use
Wet hair, lather, rinse.
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* Color retention after 10 washes using ColorProof Shampoo and Condition. Results may vary.